Imitation is the sincerest form of flattery* *Is it, though?

Hey there, wonderful reader!

Tonight’s post is a little different to my usual, and I’ve got my grumpy knickers on! (they’re not real knickers but to any underwear manufacturers out there, please put me down for a pair. And big-girl panties, and bossy pants!)

In the world of being creative, or the world of business, you are always going to come across people who like similar things to you, or who have a like taste- and that’s totally cool! Sometimes your work and theirs might seem same-same but different, and there’s only so many ideas in the world so it’s bound to happen- take our pineapple candles for example, there are dozens of those babies around Australia- so it’s up to me to source top quality paint and make them pretty in my own way!

The issue comes when somebody takes something that you have come up with, put hours upon hours into making something that you’re proud of, that’s yours, that’s unique, and seeing somebody take it and call it their own.

For Chloe Jane Candle Co, this has happened a few times- our website has been plagiarised, our distinct IG style has been copied and I’m currently a little frazzled over our labels (which I spent weeks and weeks on, working on my laptop until 3 in the morning tweaking and correcting until they were something that nobody else had) which have been mirrored by another company.

No matter. These things happen, and we need to understand that some people are not as creative as others, but from me to you, imagining that you’re somebody who might possibly one day want to have their own groove going on business-wise, copying others is not cool. It doesn’t matter whether or not they’re trademarked, copyrighted or patented, coming up with your own stuff is super awesome. Time consuming, yes. Hard work, sure! But so, so worth the effort.

Big love to you, you creative genius,


Chloe Jane x

*If you don’t have a business idea yet, I would go with the undies one. Just an idea!

2 Comments Add yours

  1. Stav says:

    Unfortunately there are those human vampires who watch us close because our innovation, hard work character is something that they will never realise.
    Keep up the good work protect your efforts when you can and always be the champion who keeps leading the sheople. Success love and power to you.


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